Saturday, February 23, 2008

Skate culture gone modern

DC Shoes opened a flagship store at 825 Melrose Ave. in Los Angeles three months ago. In addition to DC apparel and shoes, this new store houses a private showroom for media and sales purposes. This means it's not your ordinary skate shop. After seeing the inside, I can say I'm impressed with its clean lines and classic mid-century modern look. Either DC employs someone with extremely good taste or the company visited Design Within Reach one afternoon and picked out all their furniture! Here's what I see in the photo, above:

- Two Eames recliners $2899 each
- One Noguchi table $1299
- One Goetz sofa in leather $5299