one of my favorite commercials of all time. I love the pacing, the use of lighting, and the music. The people in the ad don't talk but their expression speak volumes. Whenever it's on TV I stop and watch it all the way through. I wish California would do a version of this ad with the same music featuring a family walking through their local animal shelter. They'd encounter a pet in need and add adopt it in time for the holidays. Cue my heart melting.