Thursday, June 11, 2009

Oakley bangs the bongos with Bob

When you hear the name Oakley, does the image of high school jocks spring into your head? Oakley wants to wipe that image from your mind. As part of their campaign to reinvent their image, Oakley's created dioramas highlighting the various personalities and talents of their action sports team. The dioramas run the gamut from creepy to really cheesy. On the eery side, we know Nathan likes skulls as much as aerials.

Bob Burnquist: Brazilian mega-ramp pioneer. He enjoys bongos and nature.

Ah, Ryan Sheckler. I'm surprised his mom isn't included in the diorama with a glass of wine in one hand and a fistful of dollars in the other.

Shaun White's diorama hurts my senses on multiple levels. We'll leave it at that. More Oakley dioramas here.