Tuesday, December 16, 2014

California Lottery holiday commercial

This is one of my favorite commercials of all time.  I love the pacing, the use of lighting, and the music.  The people in the ad don't talk but their expression speak volumes.  Whenever it's on TV I stop and watch it all the way through.  I wish California would do a version of this ad with the same music featuring a family walking through their local animal shelter.  They'd encounter a pet in need and add adopt it in time for the holidays.  Cue my heart melting.